The History Of AtraXion

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  • 06-2016
    Extra warehouse

    Extra 3000m2 of warehousing in the Industrieweg in Aartselaar.  This warehouse will host our bulk stock and will be used for loading and unloading container loads.

  • 10-2013
    New webshop
    Atraxion launches a complete new webshop, some key features: 1,8 million tyres +150.000 wheels. Search for more than 56.000 vehicles. 24h order processing DPD delivery and track&trace Possibility to pay online. New servers in a new datacenter.
  • 05-2012
    Opening SOUPAPE
    Atraxion is a wholesaler, that’s why we came up with a new retail concept to maintain contacts with the retail market:SOUPAPE - More than a tyre center.
  • 01-2011
    Gislaved
    The Swedish tyrebrand Gislaved, which is produced by Continental, is the perfect completion to our other housebrands: Maxxis, ITP, Black-Star and Falken.
  • 01-2010
    Start webshop
    Atraxion launches its own webshop and website, entirely intended to sell tyres, wheels and accessories in the B2B aftermarket.
  • 01-2010
    Atraxion introduces the German brand Platin.
    Atraxion becomes the official distributor of Platin, a German brand in TÜV-approved wheels.
  • 05-2008
    Opening party for the new buildings
    To inaugurate the new buildings, AtraXion invites its biggest clients and suppliers for a big opening party. An explosive music concert makes everybody dance for hours..
  • 09-2007
    Putting into use the new buildings
  • 12-2006
    Start of the constructions for new offices and warehouses
    Atraxion expands and starts the construction of 750 m2 of offices and 3000 m2 of warehouse.
  • 06-2006
    New corporate design
    Anneke Aerts draws the basis for Atraxion’s new corporate design. Thanks Anneke!
  • 01-2005
    Atraxion, thé 4×4 specialist
    Since the start of Atraxion, we elaborate our assortment in 4x4 accessories every year. Some famous brands we sell: Antec – Warn – ARB Old Man Emu – AVM – CARRYBOY
  • 07-2004
    Acquisition of TSW Belgium
    With Marc Berger, Atraxion becomes distributor of the great Italian designer brand MAK.
  • 08-2001
    Begin quad
    Atraxion starts selling quad accessories and begins with the importation of some famous brands like Carlisle, Maxxis and ITP.
  • 02-2001
    Start Maxxis import
    Next to the import of some famous tyrebrands like BF-Goodrich, Michelin, Toyo, Pirelli, Cooper, Continental, Vredestein and Yokohama, AtraXion starts the import of Maxxis and Cheng Shin.
  • 01-2000
    Buiding of new offices and warehouses
    Atraxion builds 50m2 of offices and 1000m2 of warehouse.
  • 08-1998
    Karin Mahieu joins the team
    Karin Mahieu joins the atraxion team. She’s responsible for the finances.
  • 07-1996
    Jan ♥ Karin
    Jan Van hoolst and Karin Mahieu are getting married.
  • 04-1996
    AtraXion moves
    ATRAXION moves from Hoboken to Onze-Lieve-Vrouw-Waver.
  • 04-1995
    Atraxion is born
    Jan Van hoolst sets up Atraxion. ATRAXION wholesale concentrates on the import of some established Tyre - Wheels - Accessories brands: Wheels:Excentric, Mangels, Smith's wheels. Accessories: Monsoon softtops & Cobra.