The History Of AtraXion
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05-2023New building Orion
Orion Automotive's new building in Veghel is commissioned. 1500m2 of office space and 4500m2 of warehouse, located next to the A50 motorway in Veghel. The installation of a semi-automatic assembly line for tyres and rims in Veghel allows Atraxion to supply large fleets and importers with tyre/rim kits.
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01-2022Brock & RC-Design
Brock is a German manufacturer of premium Tüv-approved wheels. The same factory also produces RC-Design for mid-range vehicles. Two more top brands in AtraXion's portfolio!
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01-2021RUUUD
Time for our own brand. Ruuud is to become the reference for innovative accessories for commercial vehicles and vans. Atraxion will introduce a range of reinforced wheels and Orion will now commercialise all accessories under Ruuud.
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05-2020Takeover of Orion Automotive
20 Years ago, Orion Automotive was founded by Ruud Vink. As a supplier, we were closely involved in its establishment. Today, we are taking over this Dutch company. Orion is specialised in accessories for light commercial vehicles. Through the cooperation with AtraXion, Orion will also offer rims and tyres for vans in the future. We strongly believe in the future of the van as part of the mobility solution.
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10-2019New computer system and end of our retail acivity
In order to support the growth of AtraXion we decide to invest in a new ICT system. On October 1st the entire company, including warehouse and accounting, switch to Odoo.
This same day we sell off our retail outlet Soupape in Reet. In the future we purely want to concentrate on our wholesale activities.
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01-2017ARB - OME
We have been selling ARB and Old Man Emu since 2000. From now on, we are officially allowed to distribute ARB. ARB is the Australian world brand in 4x4 accessories and we are very proud that we can now offer all brands of the ARB group; OME, Bushranger, Proform.....
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06-2016Extra warehouse
Extra 3000m2 of warehousing in the Industrieweg in Aartselaar. This warehouse will host our bulk stock and will be used for loading and unloading container loads.
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12-2015KENDA ATV-QUAD
Our ambition is to be a European player in quad & ATV tyres. Therefore, we start importing Kenda from Taiwan. Kenda is very high quality and has many OE fitments, just like our other brands; Maxxis, ITP and Carlisle. As a budget brand, we also import SUN F from China.
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02-2014Comforser - Roadcruza
The size range of 4x4 tyres is extended to 24inch!!! with Comforser's MUD tyres and Roadcruza's A/T tyres.
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10-2013New webshopAtraxion launches a complete new webshop, some key features: 1,8 million tyres +150.000 wheels. Search for more than 56.000 vehicles. 24h order processing DPD delivery and track&trace Possibility to pay online. New servers in a new datacenter.
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05-2012Opening SOUPAPEAtraxion is a wholesaler, that’s why we came up with a new retail concept to maintain contacts with the retail market:SOUPAPE - More than a tyre center.
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05-2010BORBET
Finally, we can buy wheels directly from Borbet. We take over the import of the iconic and rock solid BORBET rims from deceased legendary Rolf Scheunemann.
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01-2010Start webshopAtraxion launches its own webshop and website, entirely intended to sell tyres, wheels and accessories in the B2B aftermarket.
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04-2009Tyres for OLDTIMERS
Atraxion was a specialist in 4x4 tyres since it was founded. By importing Maxxis tyres, we also became an expert in quad/ATV and vintage tyres. Our range expanded to include premium brands such as Coker, Vredestein, BFGoodrich, Dunlop and MIchelin but also budget tyres from Vitour and Radar.
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05-2008Opening party for the new buildingsTo inaugurate the new buildings, AtraXion invites its biggest clients and suppliers for a big opening party. An explosive music concert makes everybody dance for hours..
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09-2007Putting into use the new buildings
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12-2006Start of the constructions for new offices and warehousesAtraxion expands and starts the construction of 750 m2 of offices and 3000 m2 of warehouse.
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06-2006New corporate designAnneke Aerts draws the basis for Atraxion’s new corporate design. Thanks Anneke!
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01-2005Atraxion, thé 4×4 specialist
Since the start of Atraxion, we elaborate our assortment in 4x4 accessories every year. Some famous brands we sell: Antec – Warn – ARB - Old Man Emu – AVM – CARRYBOY hardtops
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07-2004Acquisition of TSW BelgiumWith Marc Berger, Atraxion becomes distributor of the great Italian designer brand MAK.
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04-2002Steel wheels from GOSS
As the Brazilian brand Mangels stops producing steel rims, we are creating a new brand: Goss. Goss has reinforced steel wheels for all Off Road vehicles.
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08-2001Begin quadAtraxion starts selling quad accessories and begins with the importation of some famous brands like Carlisle, Maxxis and ITP.
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02-2001Start Maxxis importNext to the import of some famous tyrebrands like BF-Goodrich, Michelin, Toyo, Pirelli, Cooper, Continental, Vredestein and Yokohama, AtraXion starts the import of Maxxis and Cheng Shin.
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01-2000Buiding of new offices and warehousesAtraxion builds 50m2 of offices and 1000m2 of warehouse.
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08-1998Karin Mahieu joins the teamKarin Mahieu joins the atraxion team. She’s responsible for the finances.
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07-1996Jan ♥ KarinJan Van hoolst and Karin Mahieu are getting married.
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04-1996AtraXion movesATRAXION moves from Hoboken to Onze-Lieve-Vrouw-Waver.
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04-1995Atraxion is born
Jan Van hoolst starts the company AtraXion from his parents' hairdressing salon. As a wholesaler, AtraXion will mainly concentrate on the import of a few established tyre, wheel and accessory brands specialising in 4x4: General Tire, Excentric, Mangels, Smith's wheels, Monsoon softtops, Cobra.... The X of AtraXion is a reference to 4 X 4.